Ten Years of Down the Road

What’s the point of blogging if nobody reads what you write?

This blog had the best February in its history. Readership is usually down in February, but not this year!

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But so what? Who cares?

Some bloggers say that it’s folly to follow your stats, that it just creates a better-faster-more mentality around your blog — everything you do has to gain lots of views or it’s not worth it.

I’m not so sure. What is the point of writing and clicking Publish for your words to go into the infinite bit bucket, never to be read?

If you don’t care about being read, you don’t need a blogging platform, you need a journal. If you’re putting it out there, some part of you wants someone else to see it. Your stats show you that your work is being viewed.

And so: why not write to be read? Draw readers in with strong titles and sparkling opening paragraphs, as I described in this post? Write with good flow to keep readers engaged?

When this blog was young I wrote several stories from my life, stories that I still love. I used to think it was because I had few, if any, regular readers when I first published them that they got so few views. So when this blog had caught on (to the extent it’s done that) I reran them all, hoping they’d get more attention. They didn’t, not to the extent of my normal posts, anyway. I’m thinking about Restored in Bridgeton, and A Place to Start, and Re-Integrating Joy. And Holding Up My Hand. Especially that one. Please go read it.

While I could edit a few of them to make them stronger, I think they all still stand pretty well on their own. Yet every last one of them ignores my tips for drawing readers in.

Especially Holding Up My Hand. That one could be in a magazine about the Christian faith, I think. It might be well read there, well liked. A faith magazine brings an audience primed and ready to read stories like that. But even then, it wouldn’t just present it as I did. It would almost certainly at least subtitle the story: “How a young boy’s first walk to school with his mother became a metaphor for his faith journey.” There. Now you know what it is about and why you should read it.

My blog has become more about photography since those early days. I’m more likely to write a camera review or a how-to post now. But I still like to tell stories from my life. Once in a while, I might write one like those I mentioned above, ones where you have to just take it on faith that it’s going to be good. I hope I’ve built up enough goodwill with you that you’ll read it anyway.

But I’ve also rewritten a couple stories with titles that tell you better what you’re going to get, and with opening paragraphs that draw you in better. And they have done well. I’m thinking of A Good Icing, which I rewrote as What the Ice Storm Could Have Taught Me About Myself. The rewritten story got way more views and comments than the original, more views and comments than the time I reran the original. My retelling is a better story, and it connected with many readers.

On your blog, write what you want how you want. But my experience has been that if you want readers, you need to show them value. They have so much to read that you have to draw them in and keep them interested. Your writing must relate to them. If you ever become deeply established, or a celebrity where people would read anything you write because it’s you, then maybe you’ll be off the hook. Until then, get on with this.

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