Blogosphere

Promoting your creative blog in social media: for now, the key is Facebook

Promoting your blog and its posts is work, and it takes time. If you want to put your blog in front of more people, however, you have little choice but to invest the ongoing effort.

Facebook has proved the most valuable way for me to promote this blog, which is a creative and personal blog. I don’t know what’s best for other kinds of blogs. I’ll explain how I do it, and why I think it’s the best option for creative/personal blogs like mine, in this post.

In case you have negative feelings about Facebook

Welcome to the club. I may quit Facebook someday as I think it has become a net negative for society. But until then, I’ll milk it.

Be realistic about your prospects

Despite my promotional efforts, Facebook drives but a fraction of total page views. In 2018, Down the Road gathered 212,035 page views. Only 14,815 of them came from Facebook. In contrast, search engines delivered 57,965 page views with no effort on my part.

None of my other deliberate promotional efforts have been as effective as Facebook.

Creative blogs have legitimate, but limited, appeal. Facebook may be the best way to reach people who will enjoy your work, but it won’t unlock Internet fame.

However, sometimes one of your posts will really resonate. My post about Traders Point, Indiana, (here) got a lot of traffic after I shared it on Facebook in a couple Indianapolis and Indiana history groups. It turned out lots of people were curious about that former town’s history. Every now and again someone will reshare it and it’ll get another couple hundred views. Most of its 7,300 all-time page views have come from Facebook. But that’s about as good as it gets.

Why other social media is less helpful

I also promote my blog on Twitter, but to little effect. I think it’s best for echoing outrage, and I don’t post anything outrageous. I admit I haven’t worked very hard to build a giant Twitter following, which would help. But I’ve talked about it with fellow photo bloggers and we all have the same experience. Twitter just doesn’t generate engagement with creative content.

I used to use Instagram to promote my blog, but because you can’t put links in posts it did little good. That limitation is by design — Instagram wants you to keep scrolling to see the ads. I built a decent following by seeking out other film photographers and following them. A good number of them followed me back. I put a link to my blog in my bio. I’d post a photo there from every new blog post, tell about what was on my blog today, and added “link in bio.” Almost nobody bit.

A few times, Reddit has brought a lot of visitors to my blog. Reddit has subreddits about anything you could ever blog about, and offers a vast audience. But Reddit aggressively frowns upon all but the most occasional self-promotion, and bans users who flout the rule. I’ve gotten traffic from Reddit only when someone else shared one of my posts there.

I know some people find Pinterest to be a good way to promote their blog. From what little I’ve seen, blogs about crafts, interior design, fashion, and the like do best there. I know little about Pinterest otherwise.

The key to Facebook is Groups

Your best bet today is to promote your creative blog in Facebook Groups, given the sheer number of people on Facebook.

Join Groups related to things you blog about. I’m in a bunch of film-photography and film-camera groups as well as groups about old roads, roadside architecture, and roadside attractions. I’m in groups for the Indiana cities and towns I’ve lived in or visit a lot. I’m even in a couple groups about heartfelt personal writing. That covers my blog’s subjects! To find groups, type keywords related to your blog’s topics into the Facebook search box and see what turns up.

Read and heed each group’s rules. A few forbid posting links, especially to your own blog. Some groups don’t mind if you share links to your blog if you participate in the group otherwise. Some groups are happy for you to only share links don’t as long as they’re directly related to the group purpose and are interesting to members. In all cases, it’s good etiquette to Like and comment on other posts in the group. And don’t carpet-bomb any group with your links. You’ll be seen as a gadfly.

You can also create your own groups, although it takes some work to promote them to build a following. Whatever you blog about, others are interested in it too. A couple other film-photo bloggers I follow created a group where members share photos of the old cameras they buy (here). The group creators use it specifically to share posts from their own blogs, and encourage shares from other bloggers (like me). I’ve used that group to share every last one of my film-camera reviews. It’s helped bring people to the blog, and some have subscribed.

Even if groups already exist for your favorite topics, you could create another one anyway. There appears to be room for many similar and overlapping groups. I’m in a bunch of old-car groups, for example. Some are general and some are specific, such as the one that’s for photos of entry-level models only, with no chrome and dog-dish hubcaps.

How to share a post in a Facebook Group

First, create a Facebook Page for your blog (instructions here). My blog’s page is here. Link your blog to your Page using WordPress Publicize (instructions here), so that each blog post automatically posts to your Page. This makes it easier to share your posts to groups.

You can also build a following on your Page, which can lead to new blog subscribers.

From there, here’s how you share a post in a Group.

  1. On your Page, find the post you want to share.
  2. Click the Share button. A menu appears. Click Share in a Group.
  3. A popup opens. In the Group box, type letters from the group name. A list of groups appears. Click the Group you want.
  4. Click the Include Original Post box until a checkmark appears. This shares your post with a link to your Page, which helps build your Page following.
  5. In the “Say something about this” area, type a custom introduction to the post.
  6. Click the Post button.

As group members interact with your share, it’s a good idea to respond, at least by clicking Like on comments. That encourages them to keep interacting with your shares.

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Photography

Doubling down on Flickr

I’ve made public declarations on Facebook and Instagram that I will not publish on those platforms frequently anymore. I’d like to say that Facebook’s drunken-pirate behavior with our data finally pushed me over the edge, but I can’t. On Facebook I finally had enough of the political tribalism. On Instagram, about every fourth post is an ad. I’m not anti-advertising but that’s too much.

I’m not deactivating my accounts. I’ll still check in from time to time, if for no other reason that I still promote this blog through a Facebook page (here if you’re curious) and share from that page to various Facebook groups. Like I’ve said before (here), Facebook remains the most effective way I’ve found to promote my blog. I still promote the Historic Michigan Road through Instagram (here).

But I want to look at photographs, especially film photographs. When I make time to really study a good photograph, not only does it deepen my enjoyment, but it can teach me something about photography that I can try on my next roll of film.

If I follow you on Flickr, you might have noticed that I’ve starred more of your photographs lately. I’m shifting to Flickr as the primary place I go to view photos and (outside of this blog’s comments) interact with photographers.

Flickr isn’t as fun as it was when I joined in 2006. But I want to believe that new owner SmugMug means what it says and will revitalize the community. I see no ads there, and I’m not aware they use my data beyond what is necessary to operate the service.

I’ve always been able to look at photographs there as easily on my desktop as I can my phone. And now that SmugMug has increased the maximum upload resolution, I can study photographs there in ways not available on any other platform I’ve used. Facebook and Instagram can’t touch Flickr here.

If you’re active on Flickr I’d like it very much if you’d leave your Flickr URL in the comments, unless you’re sure that I already follow you there. Here’s my Flickr stream if you’d like to follow me. Thank you!

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Blogosphere, Photography

Chasing fake Internet points

The primary reward I receive for what I publish online is interaction with you.

Some of that interaction is of high quality: namely, when you leave an interesting comment, especially one that teaches me something I didn’t know or helps me see something from a different perspective.

But most of what I get is in the form of likes. Or hearts or upvotes or favorites or claps or whatever it’s called on whichever platform I’m on. It’s a form of acknowledgement that whatever I posted resonated somehow.

One of those platforms is Imgur (here’s my user page), where Imgurians call them “fake Internet points.” Being Imgur, there are memes.

wonderfulFakeInternetPoints

It is fashionable now to pooh-pooh chasing after fake Internet points. Chasing them is, at the end of the day, a waste of time and accomplishes little.

hateFakeInternetPoints

Yet each fake Internet point delivers a small dopamine hit. In moderation, what’s wrong with that?

dayBrightenedByFakeInternetPoints

The primary place I go for fake Internet points is Instagram. I have tried to use it as a way of promoting this blog’s film-photography posts, but it’s not really working. I might get one or two clickthroughs from each Instagram post.

But my followers keep clicking the little heart on my posts, and it feels good to get them.

When you chase fake Internet points you need to consider return on investment and opportunity cost. Do the good feelings you get from likes, favorites, et. al., seem like a reasonable reward for the time you spent posting? And would that time you spent posting have been better spent doing something else?

make time to write in this blog: I get up early and write in it each morning. It’s because the reward I’ve received for doing it seems to be worth it. Your comments have taught me so much. They’ve also affirmed me as a photographer. Also, it’s just smashing fun when one of my posts gets shared around the Internet and gets a lot of visits. But most importantly, I’ve found community through this blog and many other photography blogs.

I post to Instagram opportunistically, that is, when I have some downtime that I couldn’t profitably use in some other way. When you find a new Instagram post from me, you can assume I had five minutes between appointments with little to do but wait. It’s a nice use of my wait time for the return I get in those sweet, sweet fake Internet points.

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Film Photography

I’m back on Instagram

My off-again, on-again relationship with Instagram is on again. If you’re on Instagram, I hope you’ll follow me at instagram.com/mobilene.

It’s still all film photography. But this time I’m skipping the filters. Except for perhaps a little cropping to help bring subjects front and center, these images are unedited.

When I share a photo on Instagram it’s usually related to whatever I’m doing on this blog that day. But I try to show images that don’t appear here, so that if you follow me in both places you get something extra.

But I’ve learned through trial and error that an appealing blog photo doesn’t necessarily translate to Instagram. People interact so casually with Instagram, and the photos are so small. I find that big, obvious subjects and images with lots of contrast grab people as they quickly scroll by. At least as evidenced by which of my images get the most Likes.

Not that I get that many likes, really. It’s remarkable when any of my posts gets more than 50. I’ve never had one clear 100. Which brings up the whole tedious “what’s the point of social media” discussion, which I wish to avoid. Getting Likes is fun. It’s a quick dopamine hit.

What makes Instagram even more fun is the other film photographers I follow there, and how we interact with each others’ work. Old School Photo Lab, the lab I use most often, follows me and sometimes shares my work. (See their Instagram here.) Somehow I attracted the attention of a past president of Pentax, who follows me now; perhaps it’s all the work I’ve shared recently from my Spotmatic and my ME. (See his Instagram here.)

I fit Instagram in when I can, meaning that I share images when I have time and don’t worry about it when I don’t. I make time most days to scroll through and see what the people I follow are up to, though.

Will you be one of them? I hope you’ll follow me: instagram.com/mobilene. If you share your interesting work on Instagram, I’ll follow you back!

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Photography

Flickr has smartly repositioned itself to remain vital in photo sharing

FlickrCameraRollWhen I started this blog, I found a great use for my languishing Flickr account: hosting most of the photos I share here. Flickr has been a great tool for sharing my photography everywhere on the Internet.

The other day, I uploaded my 10,000th photo to Flickr. That’s a lot of photos! It’s so many that finding one particular photo on my computer is nigh onto impossible. From the beginning, I should have used the photo organizer that came with my copy of Photoshop Elements. But I’ve let too much water pass under the bridge: years and years of photos remain unindexed in folders on my hard drive. It would be a big, unpleasant job to organize them now.

It turns out that the easiest way for me to find one of my photographs is to search for it on Flickr. I’ve left enough bread crumbs in the titles, descriptions, and tags that with a few words in Flickr’s search box I can find anything I’ve uploaded.

It also turns out that I was inadvertently leading the way. Flickr recently made some changes to the site that makes it easier than ever to store all of your photos and find any of them in an instant. I think these smart improvements reposition Flickr well in the new world of photo storage and sharing, and give it a solid chance at remaining relevant and vital.

And it’s not a moment too soon. Flickr had been geared toward people interested in photography who wanted to share and talk about their work. Many users appeared to carefully curate their photostreams, sharing only their best photos. It remained wonderful for this purpose. But in the meantime not only have digital cameras almost entirely supplanted film cameras, but camera phones have also largely supplanted dedicated digital cameras. People were taking pictures on their phones just so they could share them on Facebook and Instagram — and Flickr was getting none of that action. It was falling behind.

Flickr finally awoke from its slumber in 2013 with a new, more modern user interface, plus one terabyte of free storage — upwards of a half million photos — for anyone, for free. Flickr’s mission had shifted: please do dump all of your photos here. And then last month Flickr rolled out yet another new user interface, and has added several powerful new features meant to make the site the only photo storage and sharing site you’ll ever need:

Automatic photo uploading. Flickr can now automatically upload every photo from your computer and your phone — every past photo and every new photo you take. Flickr marks them all as private, so only you can see them, until you choose to make them public. To enable this, you have to download the new Flickr app to your phone and download a new “Uploadr” application for your computer. But after you do, you may never again lose a photograph to a crashed hard drive or to a lost or stolen phone. And if you do have such a mishap, Flickr now lets you download any or all of your photos en masse.

TagsImage recognition and automatic tagging. Flickr now uses image-recognition technology to guess what’s in each of your photos, and adds descriptive tags to them. You’ve always been able to tag your photos manually; those tags appear with a gray background. Flickr’s automatic tags have a white background. These tags make photos easier to find in search. It’s not perfect — a photo I took of a construction site was mistakenly tagged with “seaside” and “shore.” But it works remarkably well overall, and Flickr promises that they will keep improving the technology.

Camera roll and Magic View. Flickr has introduced an iOS-style camera roll as the main way you interact with your own photos now. Flickr is criticized for stealing this concept from Apple. But they’ve gone Apple one better by adding Magic View, which organizes photos by their tags — including the automatically generated ones. It gives you astonishing views into your photos, grouping them smartly. Finally, all of my bridge photos are in one place, and I didn’t have to lift a finger!

FlickrMagicView

Flickr found 105 photos of bridges in my photostream.

Improved searchability. All these new tags makes Flickr even more searchable. You can find any of your photos in seconds on Flickr.

All of this makes Flickr a compelling place to store all of your photographs, and be able to easily find them. They’re stored on Yahoo! servers and are always backed up. With a couple clicks or taps, you can share them from there to most of the popular social media sites, including Facebook, Instagram (but only on your phone), and Twitter.

The best thing: You can still use Flickr for everything you could before. You can share your best photographs and have conversations about them. You can explore the beautiful photographs others have taken. You can geotag your photos and save them to albums and groups. And if you want nothing to do with Flickr’s new features, you can just ignore them.

I’m astonished by how well Flickr has shifted to its new mission without leaving legacy users behind. As someone who has made software for more than a quarter century, I can tell you: it is enormously difficult to do this.

Still, many of Flickr’s longtime users feel alienated. They’re expressing far less paint-peeling rage than they did after the 2013 changes, thank goodness, but they’re still quite upset. The leading complaint: there’s no way to opt out of automatic tagging, and no way to delete at once all the tags already generated. Longtime users who have carefully chosen their tags find Flickr’s automatic tags to be an unwelcome intrusion.

Flickr should probably address that. But first, they should congratulate themselves. They’ve done journeyman work.


A slightly revised version of this is cross-posted to my software blog, Stories from the Software Salt Mines.

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