In the early 1980s I was a teenager living with my family on the south side of South Bend, Indiana. I lived in a real neighborhood, with plenty of shops and other businesses within walking distance. My favorite of them was Brant’s. In days gone by, Brant’s was known as a five and 10 cent store, or a five and dime store, or just a dime store. These were the dollar stores of their day — everything was a nickel or a dime. But their day had largely passed by the 1980s, and stores like Brant’s were more commonly called variety stores. The only thing you might still get for a nickel or a dime in them was a piece of candy. But nothing Brant’s carried was particularly expensive. It was a fine store to visit when you were on a tight budget.
Brant’s centerpiece was its gleaming stainless-steel soda fountain and counter with six stools. You could get a light lunch there, a hot dog or a grilled-cheese sandwich and a cup of soup. I did that from time to time, always the grilled cheese and bean-bacon soup with a Coke. They still made Cokes by squirting syrup in the bottom of the glass, filling it the rest of the way with soda water, and stirring. That was a throwback even then. They also made Green River sodas, a sweet lime drink. But for me, the soda fountain’s crowning glory was the milkshakes, hand dipped and mixed. I drank dozens of them over the years. Make mine chocolate, with extra malt.
I often went with my brother, who loved root beer. One day at the counter he asked if it were possible to make root beer double strength, that is, to use twice the syrup. “Of course,” was the answer, and they made him one. After that, he ordered one every time we went in. He became so well known for his double-strength root beer that every time we visited, while he shopped they’d make him one and leave it on the counter for whenever he was ready for it.
Like all five-and-dimes, Brant’s carried all kinds of miscellaneous stuff in its handful of aisles. For example, Brant’s was the only store on the south side that carried photo corners. They are little black paper pockets, backed with lick-and-stick adhesive. You place one, moistened, on each of a photo’s four corners and then press the corners onto paper. Regular photo albums were crazy expensive on my meager allowance. But at Brant’s I could make affordable photo albums out of three-fastener cardboard report covers, three-hole notebook paper, and photo corners.
Brant’s also had a postal station inside. I had pen pals in other countries, and we used to make mix tapes for each other. I packaged them up and took them over to Brant’s, where owner Ray Brant always took care of me. He’d weigh the package, look up the rate, take my money, affix the postage, and make sure the letter carrier picked it up.
That was another thing about Brant’s: it was a family business. His daughters and I’m pretty sure even his wife (who drew the image at the top of this post) all worked there. The whole family came to know the many kids who came in. They tolerated all of us kids very well. My brother and I were good kids who never caused trouble. Sometimes they’d chat with us briefly at the soda fountain — once Mr. Brant shared his snack of string cheese with me — and they always let us linger over our browsing well beyond the time we needed.
I loved going to Brant’s and headed there anytime I had a little money. A Coke was just 35 cents, so it didn’t take long to save up for a trip. I even had my first date at Brant’s, at age 13, taking a sweet girl to the soda fountain for lunch. But even as long ago as the early 1980s, stepping inside Brant’s was like stepping into 1965. It was clear to me even at that age that Brant’s was a holdover from a different time.
Brant’s was part of a larger community of businesses known as Miami Village, named for the street they were all on. Here’s a photo with Brant’s in it, next to a barber shop and what I remember being a little bar. Judging by the cars, this photo was taken in the 1980s.
Miami Village was just a mile from my house, a short bike ride or a long walk away. This composite photo from about 1975 was taken just north of Brant’s in the same block, on Brant’s side of the street, looking south on Miami Street.
Miami Village offered bars and restaurants, banks, dry cleaners, gas stations, a dairy store (a convenience store before anyone coined the term), a public library branch, a hobby store (where I bought the plastic model cars I put together in those days), and more. In this north-facing photo from abut 1975, the gas tower looms over the village. It stored coal gas used to heat homes, and was a South Bend landmark for 60 years.
The south end of Miami Village was anchored by Buschbaum’s Pharmacy. I used to go in there to buy MAD Magazine and candy. This photo is from the Blizzard of 1978.
Miami Village started to slowly decline after I moved away from South Bend in 1985. For years it seemed like every time I went home to visit, more businesses had closed along this strip. Brant’s held on for a long time, through the late 1990s or early 2000s if memory serves. By then Mr. Brant was ready to retire, and he couldn’t find someone interested in continuing his business.
Today, the only Miami Village businesses still operating since the 1980s are a pub and, of all things, a lamp shop. The library branch is still open, too. Other businesses have moved into the old spaces. I hate to say it, but they’re not of the same caliber as the businesses they replaced. A wig store has operated out of the Brant’s building for many years, one of its plate glass windows replaced with an ugly piece of particle board.
At least Miami Village was still great at a time when I’d earned enough autonomy and had a little money, and could enjoy it.
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