Blogosphere

Promoting your creative blog in social media: for now, the key is Facebook

Promoting your blog and its posts is work, and it takes time. If you want to put your blog in front of more people, however, you have little choice but to invest the ongoing effort.

Facebook has proved the most valuable way for me to promote this blog, which is a creative and personal blog. I don’t know what’s best for other kinds of blogs. I’ll explain how I do it, and why I think it’s the best option for creative/personal blogs like mine, in this post.

In case you have negative feelings about Facebook

Welcome to the club. I may quit Facebook someday as I think it has become a net negative for society. But until then, I’ll milk it.

Be realistic about your prospects

Despite my promotional efforts, Facebook drives but a fraction of total page views. In 2018, Down the Road gathered 212,035 page views. Only 14,815 of them came from Facebook. In contrast, search engines delivered 57,965 page views with no effort on my part.

None of my other deliberate promotional efforts have been as effective as Facebook.

Creative blogs have legitimate, but limited, appeal. Facebook may be the best way to reach people who will enjoy your work, but it won’t unlock Internet fame.

However, sometimes one of your posts will really resonate. My post about Traders Point, Indiana, (here) got a lot of traffic after I shared it on Facebook in a couple Indianapolis and Indiana history groups. It turned out lots of people were curious about that former town’s history. Every now and again someone will reshare it and it’ll get another couple hundred views. Most of its 7,300 all-time page views have come from Facebook. But that’s about as good as it gets.

Why other social media is less helpful

I also promote my blog on Twitter, but to little effect. I think it’s best for echoing outrage, and I don’t post anything outrageous. I admit I haven’t worked very hard to build a giant Twitter following, which would help. But I’ve talked about it with fellow photo bloggers and we all have the same experience. Twitter just doesn’t generate engagement with creative content.

I used to use Instagram to promote my blog, but because you can’t put links in posts it did little good. That limitation is by design — Instagram wants you to keep scrolling to see the ads. I built a decent following by seeking out other film photographers and following them. A good number of them followed me back. I put a link to my blog in my bio. I’d post a photo there from every new blog post, tell about what was on my blog today, and added “link in bio.” Almost nobody bit.

A few times, Reddit has brought a lot of visitors to my blog. Reddit has subreddits about anything you could ever blog about, and offers a vast audience. But Reddit aggressively frowns upon all but the most occasional self-promotion, and bans users who flout the rule. I’ve gotten traffic from Reddit only when someone else shared one of my posts there.

I know some people find Pinterest to be a good way to promote their blog. From what little I’ve seen, blogs about crafts, interior design, fashion, and the like do best there. I know little about Pinterest otherwise.

The key to Facebook is Groups

Your best bet today is to promote your creative blog in Facebook Groups, given the sheer number of people on Facebook.

Join Groups related to things you blog about. I’m in a bunch of film-photography and film-camera groups as well as groups about old roads, roadside architecture, and roadside attractions. I’m in groups for the Indiana cities and towns I’ve lived in or visit a lot. I’m even in a couple groups about heartfelt personal writing. That covers my blog’s subjects! To find groups, type keywords related to your blog’s topics into the Facebook search box and see what turns up.

Read and heed each group’s rules. A few forbid posting links, especially to your own blog. Some groups don’t mind if you share links to your blog if you participate in the group otherwise. Some groups are happy for you to only share links don’t as long as they’re directly related to the group purpose and are interesting to members. In all cases, it’s good etiquette to Like and comment on other posts in the group. And don’t carpet-bomb any group with your links. You’ll be seen as a gadfly.

You can also create your own groups, although it takes some work to promote them to build a following. Whatever you blog about, others are interested in it too. A couple other film-photo bloggers I follow created a group where members share photos of the old cameras they buy (here). The group creators use it specifically to share posts from their own blogs, and encourage shares from other bloggers (like me). I’ve used that group to share every last one of my film-camera reviews. It’s helped bring people to the blog, and some have subscribed.

Even if groups already exist for your favorite topics, you could create another one anyway. There appears to be room for many similar and overlapping groups. I’m in a bunch of old-car groups, for example. Some are general and some are specific, such as the one that’s for photos of entry-level models only, with no chrome and dog-dish hubcaps.

How to share a post in a Facebook Group

First, create a Facebook Page for your blog (instructions here). My blog’s page is here. Link your blog to your Page using WordPress Publicize (instructions here), so that each blog post automatically posts to your Page. This makes it easier to share your posts to groups.

You can also build a following on your Page, which can lead to new blog subscribers.

From there, here’s how you share a post in a Group.

  1. On your Page, find the post you want to share.
  2. Click the Share button. A menu appears. Click Share in a Group.
  3. A popup opens. In the Group box, type letters from the group name. A list of groups appears. Click the Group you want.
  4. Click the Include Original Post box until a checkmark appears. This shares your post with a link to your Page, which helps build your Page following.
  5. In the “Say something about this” area, type a custom introduction to the post.
  6. Click the Post button.

As group members interact with your share, it’s a good idea to respond, at least by clicking Like on comments. That encourages them to keep interacting with your shares.

To get Down the Road in your inbox or reader, click here to subscribe!

Standard
Photography

Doubling down on Flickr

I’ve made public declarations on Facebook and Instagram that I will not publish on those platforms frequently anymore. I’d like to say that Facebook’s drunken-pirate behavior with our data finally pushed me over the edge, but I can’t. On Facebook I finally had enough of the political tribalism. On Instagram, about every fourth post is an ad. I’m not anti-advertising but that’s too much.

I’m not deactivating my accounts. I’ll still check in from time to time, if for no other reason that I still promote this blog through a Facebook page (here if you’re curious) and share from that page to various Facebook groups. Like I’ve said before (here), Facebook remains the most effective way I’ve found to promote my blog. I still promote the Historic Michigan Road through Instagram (here).

But I want to look at photographs, especially film photographs. When I make time to really study a good photograph, not only does it deepen my enjoyment, but it can teach me something about photography that I can try on my next roll of film.

If I follow you on Flickr, you might have noticed that I’ve starred more of your photographs lately. I’m shifting to Flickr as the primary place I go to view photos and (outside of this blog’s comments) interact with photographers.

Flickr isn’t as fun as it was when I joined in 2006. But I want to believe that new owner SmugMug means what it says and will revitalize the community. I see no ads there, and I’m not aware they use my data beyond what is necessary to operate the service.

I’ve always been able to look at photographs there as easily on my desktop as I can my phone. And now that SmugMug has increased the maximum upload resolution, I can study photographs there in ways not available on any other platform I’ve used. Facebook and Instagram can’t touch Flickr here.

If you’re active on Flickr I’d like it very much if you’d leave your Flickr URL in the comments, unless you’re sure that I already follow you there. Here’s my Flickr stream if you’d like to follow me. Thank you!

Standard
Essay

Stuck on Facebook

I know someone who used to not only work at Facebook, but was in a position where she regularly spoke with founder Mark Zuckerberg. She frequently posted images and stories from within Facebook’s offices. I saw an energizing place to work and a company on a positive mission.

Being on Facebook was fun in those days. It’s not anymore, except for rare occasions when it is. As I’ve written before (here) this is like the abusive spouse who’s nice to you just often enough that you think maybe it’ll be different now and you stay.

Amid the ever growing negative news about Facebook — how they gather and sell information about you, their monopolistic practices — I think they’ve lost their way, if indeed they ever had it. I want to walk away. I don’t want to support them anymore.

Sites that drove traffic to my blog the week of Jan. 28 – notice what is #2

Yet I stay, because at the moment it is the best platform available to me for promoting not only this blog, but also the Michigan Road Historic Byway and also my church. I post on behalf of all three on Facebook and it drives more engagement and traffic than anything else I do. It’s not a life-changing amount, but without it my stats would be far, far lower.

I’m also over Instagram, because it’s a Facebook company and because literally every third post is an ad now. I’m especially frustrated with that because Facebook knows my search history and has figured out I’m looking for comfortable shoes thanks to my bum left foot, and keeps showing me lovely orthotically correct shoes and I keep clicking through because foot pain sucks. I hate it that I’m falling for this.

But I promote the Michigan Road Historic Byway there, and new posts there automatically post on Facebook too. This drives more engagement with our byway than anything else we’ve tried. It’s not an overwhelming amount, but we hate to leave it behind.

I seldom look at what my “Facebook friends” are up to anymore. I’ve hidden all the friends who post mostly political stuff, even when I agree with their politics. I’ve also hidden the friends who post mostly memes and share articles. That leaves little to see.

But in the last couple years Facebook’s groups have become a welcome replacement for the forums I used to frequent, about the kinds of arcane and esoteric topics I enjoy — old roads, neon signs, obscure cameras, and more. The Indiana Transportation History group is flat out amazing for the information its founder unearths in his research. I don’t want to leave that behind.

I keep thinking I ought to quit it all. But I hold my nose and stay.

To get Down the Road in your inbox or reader, click here to subscribe!

Standard
Blogosphere

A new way to follow Down the Road

Some of you keep up with Down the Road through my personal Facebook profile. It’s public; anyone can follow it. You can follow it too, if you care; click here and click Follow. (I accept friend requests only from people I know personally, though.)

Unfortunately, starting Wednesday Facebook will block automatic publishing from outside platforms (like this blog) to personal profiles. That’s how I’ve been sending my blog posts to Facebook all along. I’d never get it done if I had to do it manually.

Blogs can still auto-publish to Facebook pages, however. So I created one for Down the Road. If you’d like to keep up with my posts on Facebook, click here or on the image below, and then when the page opens click the Like button.

DTR_FB_Page

So if you really want to follow me on Facebook, you need to like my new page. So click here and then click Like.

Or say to hell with Facebook and get Down the Road in your email every morning instead. You’ll never miss a post that way — if you follow me on Facebook, their algorithms probably keep you from seeing every post. Click below to get started. I’ll never spam you or give your email address to anyone.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Here are some other ways you can follow Down the Road:

Feedly — I use and recommend Feedly for following blogs. If you’re already a Feedly user, or want to try Feedly, just click this button to add Down the Road!

follow us in feedly

Twitter — I share new blog posts, and other updates, on Twitter. Just click the button below to follow me there, where I go by “mobilene.” (That’s a nickname my dad used to call me, and it’s never taken anywhere as a username.) Click here to go to my Twitter profile and click Follow to follow me there.

RSS — If you use some other service to follow blogs, try giving it either this blog’s URL (blog.jimgrey.net) or its feed URL (blog.jimgrey.net/feed).

Standard
Personal

In case you were wondering why you don’t see me on Facebook very much anymore

I deleted Facebook and Messenger from my phone. They’ve been gone about ten weeks now.

Back in March I wrote this post about how Facebook is occasionally enjoyable, and how that’s been enough for me to keep coming back despite not enjoying it much otherwise. It got me to thinking: why do I spend so much time in something I don’t really enjoy? That’s when I said goodbye to the apps.

Until a few years ago I genuinely liked Facebook. It was great fun to connect with people from all phases of my life. My Facebook friends used to share more from their lives, writing a line or two about something they were doing, or sharing a photo they took. I know they shared only the portion of their lives they wanted others to see and framed it in only positive light. But it was fun anyway.

Now it seems that most people just share memes and articles. And I don’t usually enjoy the subject matter:

Your posts about the second amendment and gun control aren’t going to change my mind on the matter, or anybody else’s, either. We’re only going to alienate each other.

I consider myself to be politically conservative. Now, I weep for how far off the rails the Republican Party has gone. I pray for its restoration to sanity. Still, the basic principles of conservatism resonate with me. It genuinely hurts when you post things that put down my politics. I am not the monster you make out conservatives to be.

And to my conservative friends, I’m equally disappointed and offended when you put down the other side. They aren’t monsters either. Like us, they are people trying to figure out the best way forward.

To both sides, if you call the other side names (e.g., “libtard”), I’ve already unfollowed you.

I’ve been incredulous over how many shared so-called “news” articles in my feed are thinly veiled opinion pieces or have used poor, even deliberately manipulative, forms of argumentation. Do you actually believe this crap? Have you spent any time evaluating these articles’ illogic? Have you sought to understand these matters from other perspectives?

That leaves the cutesey and heartstring-plucking shares. And oh my gosh, are there ever a lot of them now. At least they don’t make me angry. But it’s not enough to keep me coming back.

In case you are one of my Facebook friends and now feel offended because I’m pointing a finger at you, I’m sorry.

I get it: we are all troubled by the times we live in. We wring our hands, we air our fear and anger, and we seek friends of like mind to help us feel better.

But it is hurting, not helping. It is alienating us, not knitting us together. It is making Facebook a wasteland, not a place where we can enjoy each other even if from afar.

View from US 50 in Martin County, Indiana
If I’ve offended you, here’s a placid landscape photo to calm you.

Even though the apps are gone from my phone, I still check Facebook on my computer once or twice a day. My blog posts automatically post to Facebook each day and I want to see if anyone commented on them there. Also, I follow a couple groups there that remain fun.

For the first couple weeks with Facebook gone from my phone, I was at loose ends when I had idle time. I’ve since downloaded the Kindle app and am reading more books. That feels like a giant win.

Standard
Personal, Stories Told

Why I stay on Facebook even though I don’t enjoy it much

I’ve not enjoyed Facebook much for months and months. Especially since the election of our current President, the place has become so polarized and tribalized. Angry screeds and narrowminded memes. Siding up and tossing ad hominems.

It’s not fun. I keep thinking I should quit. And then something like this photograph happens.

Me in 2nd Grade
Me in second grade, 1974 or 1975

A fellow I knew in elementary school, someone with whom I’ve not spoken for nearly 40 years, shared it on my wall. It’s me at my desk in our second-grade classroom. The fellow’s mom brought cupcakes for his birthday and photographed the class. He came upon the photo his his mother’s things, made a quick mobile-phone snap of it, and posted it.

What a joy to see this photo! I’d forgotten what a mop top I was, and I had no memories of what that classroom looked like.

But what happened next was truly special. Because I’m connected on Facebook with so many of my elementary classmates, many of them commented and reminisced. And we discovered together that we all felt like our elementary school was a truly special place where we felt safe and cared for. We shared memories of our teachers, of walking to school together, of after-school snacks at each others’ homes, and even of summer fun on the playground. We experienced community in our neighborhood through our school, and we agreed that it was wonderful.

This wasn’t just sticky-sweet nostalgia. We Monroe School alums had a joyful shared experience thanks to this photograph. We compared our notes to find that we all privately felt the same way about our long-ago experience. It validated that experience, I think, for all of us.

In this way, Facebook is like an abusive relationship. It’s good just often enough that you don’t leave.

This gorgeous school building underwent a thorough renovation in 2010. See interior and exterior photos here.

Standard