Last week I posted my updated list of film-photography blogs I follow. Stephen Dowling, the force behind Zorki Photo, shared a link to it on Reddit. Thanks Stephen! From there, DPReview.com linked to my post, too. Boom! My stats spiked instantly.
PetaPixel noticed it too, and asked if they could republish it. An honor, right? Lots of people would see my work on that well-visited site, right?
I didn’t say yes right away. On the one hand, I wanted my list of blogs to be seen far and wide, and I knew PetaPixel had giant reach. On the other, I wanted my blog to get all the visits, not somebody else’s site. Also, if PetaPixel ran my post just as I wrote it here, Google’s search algorithms would take a dim view and downrank my post in searches.
But I hoped perhaps for some new readers who clicked through from PetaPixel, so I said yes. But I rewrote the post first.
When it went live, my poor little byline was in such tiny type I doubt anybody noticed it. There were two links back to my blog, but my stats say that only four people clicked them. And while the post got a lot of shares, the ones I saw invariably went something like this: “Hey, check out PetaPixel’s list of film photography blogs!” Or: “My blog made PetaPixel’s list!” Argh! It never occurred to me that people would attribute the list to PetaPixel and not to me.
Here’s something else I didn’t see coming. My original 2014 post of film-photography blogs had long been at or near the top of Google’s results for searches like “film photography blog.” That drives a steady stream of traffic to this blog. But within two days, the PetaPixel post outranked it. Arrrrrrrgh!
I love experimenting. I’m always excited to see what happens when I try something. Well, I certainly got a faceful of “what happens” from trying this.
I’m not sure I’d start this blog today if I had it to do over. Rather, I’d seek to contribute to an established site that already has good traffic, and build my name that way. As an individual blogger who works at something else for a living, I can’t devote the time and effort it takes to build an audience as large as PetaPixel’s.
But here I am, ten years into this blog, having built a respectable audience as an individual blogger. I’m not going back now.
And so, here are my lessons learned.
- If you want to republish my content, the answer is no.
- However, let’s talk about something different and original I could write for you.
- If your site is owned by a profit-making company, I expect to be paid for my work.
There is an upside to this experience: several of the blog owners from my list told me that PetaPixel sent them a ton of traffic. That’s why I wrote the list in the first place: so more people could find those blogs!