The post about Ansco film and gear got such a good response that I dusted off this old post about Kodak, as advertised by Ozzie and Harriet Nelson, for you today. Enjoy!
If you’re of a certain age, you remember when a television show had one sponsor, or maybe two; all of an episode’s commercials were for those companies. The show’s open usually incorporated the sponsor, too. When these shows were later syndicated, new “generic” opens had to be prepared that referenced no sponsor, as local stations sold all the commercial time.
One such show I watched in syndication as a boy was The Adventures of Ozzie and Harriet, a 1950s and 1960s family sitcom starring the family of Ozzie and Harriet Nelson. A few years ago, someone gave me a big DVD set of episodes as a gift. All of those episodes used the original opens, with the sponsor mentions intact. I learned that for a few years, Kodak was a frequent sponsor.
Some of those episodes included commercials, and it was very cool to see advertisements for some of the Kodaks I have in my camera collection. Here’s Ozzie pitching the Kodak Brownie Starmatic. You can read about my Starmatic here.
The Nelsons appeared in many of the commercials. Kodak was pushing 35mm color slides hard via the Nelson family. The Signet 50 was a reasonably capable, if awkwardly styled, camera with a built-in light meter. I once owned the Signet 50’s little brother, the Signet 40, and it was a fine performer. Read my review here.
Ozzie and his family didn’t always appear in the Kodak commercials on their show. Here’s a commercial for two more cameras capable of handling slide film, the Retina Reflex and the Pony II. The Retina was at the top of Kodak’s line, and the Pony slotted between the lowly Brownie and the Signet series mentioned above. I’ve owned a Retina Reflex IV (review here) and several Ponies (reviews here, here, and here).
Ozzie and Harriet shilled lesser Kodaks, of course; all the way down to the least-expensive Brownies. They also held forth on the wonders of Kodak films and processing and printing services! But commercials for those things aren’t available on YouTube, so this is all you get.