First roll impressions: Flic Film Elektra 100

Turquoise trim

It might be coincidence, or it might be entrepreneurs recognizing an opportunity. But in this time of color-film scarcity, a number of small and boutique companies are issuing color films. None of them are manufacturing new films, as they lack the enormous capital required to hire the scientists to formulate the film, and then to build or rent the manufacturing facilities to produce it. Instead. they repackage existing films. Most of them turn to films normally available only in large bulk rolls for specialty applications such as cinema and surveillance. They load these films into 35mm cartridges or onto 120 spools, box them up, and sell them.

Kodak Aerocolor IV is an ISO 125 color-negative film designed for making aerial images — up in the air, pointing down at the land below. It has some strong advantages for use in film cameras: natural color rendition, wide exposure latitude, great sharpness and resolving power, low grain thanks to T-grain technology, and common C-41 development. Any lab can develop it! (A lot of repackaged color films are cinema films made for ECN-2 development. You can develop it in C-41, but it will change the look and might not look natural. There may also be “remjet” on the film that must be removed first.)

Image courtesy Flic Film

One oddity: the film base is clear, rather than orange like most normal C-41 films.

Several small companies sell Aerocolor IV in 35mm cartridges for film photographers. Flic Film is one of them. Based in Longview, Alberta, Canada, they repackage and sell a number of films, including Aerocolor IV. They call it Elektra 100.

Flic Film also offers several repackaged cinema films, as well as traditional black-and-white films. See everything they offer at their Web site here. You can buy Flic Film films at most of the usual places.

One of those places is Film Camera Store in the UK. They sent me this roll of Elektra 100 to review in exchange for this mention. They specialize in selling vintage film cameras, and they offer a smattering of films to go with them. Check them out here, or click the logo.

Film Camera Store also sent me a very nice Olympus OM-10 35mm SLR, which I reviewed here. I mounted my 50mm f/3.5 Zuiko Auto-Macro lens to it and took it out for several danders around Indiana. This included my front yard in early spring. I shot the Elektra at box speed, ISO 100, which is slight overexposure given Aerocolor IV’s ISO 125 rating.


This 50mm Zuiko macro lens is made for getting in close like this. It also makes the most out of any color film behind it. It shows how Elektra 100 offers rich, full tones. It manages to be warm without running to brown.

Spring tree buds

I found that Elektra 100 prefers full sun to a gray day. On this cloudy day, colors were somewhat muted. I freshened them up a bit with the Radiant Photo plugin I bought for Photoshop.


This 50mm Zuiko macro lens is great for walking-around photography – leave it at infinity focus and you can use the OM-10 like a point-and-shoot. I made this photo on a walk along Zionsville’s Main Street.

In Zionsville


Electra 100 renders strong reds. I photographed this Odd Fellows building in Yorktown, Indiana, with my Nikon Df DSLR as well. See that image here and compare the reds.

Odd Fellows building, Yorktown

It also renders blue skies with a distinctive richness, and also finds good color in earth tones. This church sign is on the main drag in Muncie, Indiana.

High Street UMC

This defunct jewelry store in downtown Muncie shows how Elektra 100 handles mixed lighting. Everything looks great on the left, but the shadowy right looks a little underexposed.

Defunct Pazol's

The sun was shining brightly directly on this building in Muncie, and Elektra 100 handled it like a champ.

Downtown Muncie

One slight gotcha with Elektra 100 — when you load this film, do it in dim light. It is prone to a little light leakage into the cartridge. That happened to me on this roll, and marred the first photo.

Looking around, I see that a roll of Elektra 100 sells for $14-15 in most places. That’s a little eye watering, but we live in a time when workaday Fujicolor 200 sells for as much as $11 in single-roll packs, and a five-pack of Portra 160 approaches $80. Crazy.

But given Fujifilm’s waning commitment to roll film, and Kodak’s ongoing troubles in its consumer film division, anyone who is devoted to color-negative film is probably glad that companies like Flic Film are offering alternatives — especially when they’re as lovely as Elektra 100.

Thanks again to Film Camera Store for sending me this film to try.

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19 responses to “First roll impressions: Flic Film Elektra 100”

  1. Andy Umbo Avatar
    Andy Umbo

    Sharpness seems pretty high for a color neg film, like that!

    1. Jim Grey Avatar

      Yeah, it’s lovely. I’d shoot this frequently if it weren’t so expensive.

  2. Kodachromeguy Avatar

    That is a beautiful Craftsman home with the orange-brown paint. What workmanship. And when I drive through a McMansion development (at least here in the South), I just wonder how our architectural standards have fallen so low. Documenting Craftsman homes in your area would be an interesting project.

    1. Jim Grey Avatar

      That house is on Main St. here in Zionsville. I need to document the street photographically as several very old houses have been razed in favor of enormous new houses, not all of which are architecturally sympathetic. There’s a movement here to create a historic district in “the village” (as we call downtown Zionsville) and there are some virulent opponents, simply because they don’t want to have to buy and live in the small (yet historic) houses that exist.

      1. Andy Umbo Avatar
        Andy Umbo

        Jim, when I lived in Z-ville, I was amazed that people were allowed to tear down vintage housing in the village and put up Mc-Mansion infills. I saw it happen with an acquaintance of mine who had to go into assisted living, and then her son sold the house, built in the late 1800’s, and it was torn down and something terrible built there. The fact that people were allowed to do this, possibly near 40 years after most of the places I had lived before had already had associations that wouldn’t allow this, was both stunning and an example of pretty “backwards” and non-cultural thinking. Not to mention, these were hardly “small” houses. I grew up in Chicago and Milwaukee, and many friends lived in post WWII 800-1000 square foot ranch homes, and this with multiple children, and usually two bedrooms! There was really nothing that small in Z-ville, and if the nouveau riche were complaining about house size, they were complaining about not having a 3000-4000 square foot house, which is ridiculous. Poor Zionsville. As much as I liked it there, I’m glad I’m not watching that happen…

      2. tbm3fan Avatar

        The solution for virulent opponents is not to buy a house there.The sheer stupidity of generations today needing large homes for four people usually. My parents had several 1500 sq. ft. houses for us through over lives till their last house. The five of us did fine.

        1. Jim Grey Avatar

          So logical, but so not gonna happen. Main St. in Zionsville is a prestigious address in a very wealthy town, and people who want to signal their wealth are gonna do stuff like tear down a house built in 1850 to build their huge new house.

          1. Andy Umbo Avatar
            Andy Umbo

            I have to say, Z-ville is very similar to a town north of Milwaukee called Cedarburg, and you would not be allowed to tear anything down and build a new house anywhere near the historic district, and haven’t been able to do that for well over forty years, no matter how much money you have! In addition, theres “old money” and “new money”, and I can tell you, at least in the upper Midwest, old money would be horrified by tearing down a vintage house, and would be very happy to spend their money restoring a historic house rather than building a new nightmare. They would consider it “noblesse oblige”. I was constantly mystified in Indiana by the lack of cultural community standards (and education), in this day and age, and the complete “shoulder shrug” in letting the wealthy just do whatever they wanted. It was truly a marked difference compared to almost anyplace else I’ve ever lived in! I really don’t think people there who haven’t been around, “get it”. I found it difficult to even have these conversations with people there, because it’s like they never lived through what was going on in a lot of the other areas of the country for the last forty years….

  3. arhphotographic Avatar

    Thank you for the very helpful review. Always good to have opinions when using colour film.

    1. Jim Grey Avatar

      You’re welcome!

  4. JR Smith Avatar

    Nice results from this film Jim. I wonder if we are nearing the end of the road of having color film to shoot. I have a friend who does aerial photography. He’s been doing it for years and his business has dropped off considerably with the availability of satellite images. And when he shoots, it’s digital. Many of the color film stocks currently available are, as you mentioned, repackaged motion picture film stock. And lots of movies are being shot now digitally, so it will be interesting to see how long Kodak, for example, can financially keep those manufacturing lines up and running if demand continues to drop. The good news is that there are lots of choices for great black and white products for those of us who love to shoot film.

    1. Jim Grey Avatar

      I wonder the same. It makes me sad. There’s still that 12-year-old boy in me who loves getting full-color prints (now scans) from the processor, and I will miss that.

  5. sonny rosenberg Avatar

    Great review and shots! Aerocolor is my current favorite color film.

    1. Jim Grey Avatar

      I can see why.

  6. Jerome Avatar

    Night shots. The green and red seem enhanced. I have a few rolls of this, and could see it as an Ektar replacement. Now, to go shoot them.

    1. Jim Grey Avatar

      It’s about as expensive as Ektar, and has a more interesting color palette. But Ektar is just so versatile.

  7. Louis Sousa Avatar
    Louis Sousa

    Fabulous colors Jim! Great capture of Americana….

    1. Jim Grey Avatar

      Thanks Louis!

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