Recently someone asked me how I manage to post every day. (It’s really six days a week.) I’ve built up a lot of blogging speed since I started in 2007, and I thought you might like to know how I did it.
Foremost, I’ve committed to it. This is something I do; it is not optional. At least that’s the attitude I take toward it. There are exceptions, such as the one-week break I took last October, and a few days missed due to extenuating life events. But I make those choices deliberately. Six-day-a-week blogging is my default.
I give my morning breakfast time to blogging. I’m either writing or processing photographs while I sip my coffee and eat my eggs. I give it 45 minutes to an hour every weekday and Sunday morning, and on Saturday I spend all morning at it except for doing laundry and other minor chores. Sometimes I work on the blog during my lunch hour, too, and I even do minor edits to posts on my phone when I have ten minutes to kill.
I work very hard to keep 2-3 weeks of posts queued and ready at all times. Sometimes life gets hard, as it did in June when I had so much awful insomnia, and I can’t manage my morning ritual. Queued posts help keep the blog going during those times.
I didn’t start at six days a week — that’d be like running a marathon at a 5K pace, never having trained. I built up to this frequency and have kept it for about five years now. Before this I posted three days a week, and before that 4-6 times a month.
Each time I increased my posting frequency, my pageviews and comments went way up. And all the writing practice keeps improving my skills. I like both; they reinforce my choice to do this.
Still, to post six days a week and still hold down a full-time job and raise my children meant I had to learn how to write faster. I’m pleased to say that I spend about as much time now posting six days a week as I used to spend posting three days a week.
To do this, I learned a great technique of freewriting on a topic for 15-30 minutes, without editing, and then stopping. I go back later, usually on another day, for 15-30 more minutes and edit it into shape.
In freewriting I just let the words come however they may. I sometimes surprise myself with the things I write! If during freewriting I find my ideas don’t flow naturally I let myself rearrange sentences and paragraphs a little until they do.
In editing I worry about which words to use, how to spell them, what order to use them in, and where to punctuate them. If I do this during freewriting I bog myself right down, and every post takes five times longer to create.
Using this technique means I often have many posts in progress at once: some in freewriting and some in editing. As my 15-30 minute block ends I wrap up loose ends as best I can and maybe leave myself some notes for what I still want to do with the post, but then leave the post for a later session.
Another key to my frequent posting is that I have some easy post types. My Saturday Recommended Reading post is easy: I just add to it all week as I find interesting articles to share. I barely edit those posts because they’re all about the links.
My “single frame” posts are also fast to write. I look for a photo that makes me want to tell a story or make a point. I freewrite two to six paragraphs about it in one session, and then edit the paragraphs in another.
Another fast post to write is “here are a bunch of photos about a subject.” My travel posts often fall into this category. I write a couple introductory paragraphs and then just write to the photos: here’s what you see, here’s some interesting stuff I can think of about it.
At the end of my recent bout of insomnia I found myself with almost no posts in the queue. I needed five easy posts to build a week’s cushion, so I shared the series of photos I took of the same subjects, e.g., the Wrecks Inc. sign and the sunsets through my back door. Those took 30 minutes each to put together. Because I post so often I find my creative muscle is strong, letting me generate ideas like this quickly.
My camera and film review posts have fallen into a format that makes them faster to write, but especially the camera reviews can take several hours to finish. They often need a lot of research about history and usage, which I try to do in 15-30 minute sessions just like freewriting and editing. I write my research into the post as rough notes, and build the opening paragraphs around it. Then I share a bunch of photographs I made with the camera, and write about my experience with the camera as I made those photos.
I write ideas for more substantive posts, such as my essays and personal stories, on sticky notes and leave them around my desk. As I think of things I want to say in those posts, I create the draft post if I haven’t already and record my notes there. These posts take real time to write, so I tend to work on them only when I have 2-3 weeks of posts queued. I work on them bit by bit over weeks and, sometimes, months.
I write about whatever I want — it’s a personal blog after all. Anything is subject fodder. I write about photography and cameras a lot because it’s a lifelong interest and I’ve found my largest, most engaged audience there. Yes, I pander shamelessly to you film photographers!
If you blog, what tips do you have for keeping it going?