Analogue Wonderland, who sponsors this post, ships film almost anywhere. Click their logo to choose from their extensive selection.
I love car shows! Especially those where everyday people show off their old iron. A nearby dealer of classic cars invites folks to bring their muscle and classic cars the last Saturday of every month during the warm-weather months. I visited last month with my Nikon N90s and 50mm f/2 AF Nikkor lens.
My Nikon was packing Fujifilm Fujicolor Industrial 100, which Analogue Wonderland sent me in exchange for the mentions in this review. I liked the old Fujifilm Superia 100 very much — the two rolls I got to shoot before it was discontinued. I’d heard that this film was still available in Japan, but was rebranded as Fujicolor Industrial 100.
These results are good enough for me: if this isn’t the same film it’s darn close. Unfortunately, it’s a little pricey. But when you need a smooth-grained, bold-colored film with managed contrast and excellent sharpness, this option remains available. As of this writing, at least; Fujifilm loves to discontinue film stocks. (You can buy this film from Analogue Wonderland here.)
This isn’t my first time shooting cars with a Fujifilm ISO 100 color film. I used Superia 100 at a show a couple years ago; see my shots here. I liked those photos so much that I saved my one roll of Industrial 100 until I could again find myself among some old cars. So far I’ve shared a ’67 Corvette, a Pontiac GTO from the late 60s (with the tachometer on the hood), an early-70s VW Bug from Australia (hence the amber turn signal; they were red in the US), and a ’66 Plymouth Satellite reflecting a newer Ford Mustang.
This photo of a ’76 Chevy El Camino shows the sharpness this film can capture. The 50/1.8 AF Nikkor lets this film’s capabilities shine through. This El Camino was yellow and white (which surely wasn’t a factory color combination). I find that many color films struggle to capture yellow. Not so the Industrial 100.
The light matters, of course; here’s the front fender of the same car and the yellow isn’t as vibrant. My Photoshoppery on these images was largely limited to using Auto Tone to remove a slight green caste, and to lightly tone down highlights and, sometimes, to boost contrast a little.
A car show is a great place to test color film because classic cars were painted in real colors, not just black, white, gray, and beige as today! Can you imagine buying a pea-soup-green sedan now? Various shades of green were common on cars in the ’70s. The jutting fender is out of focus because I made this shot inside in available light, and this ISO 100 film granted little depth of field.
What’s a car show without a ’57 Chevy?
I loved how this one had a model of itself on the back parcel shelf.
This film even likes black. A lot. Notice how the blacks are different on the ’57 Chevy above and ’67 Camaro below? It’s not a difference in lighting — these are legitimately two different blacks, and Fujicolor Industrial 100 rendered them both beautifully.
Now I want to buy five or six rolls of this film and keep shooting it. But I have too much Agfa Vista 200 in the freezer to need more color negative film. Maybe after I finish shooting up the Agfa, buying some more Fujicolor Industrial 100 can be my reward.
You can buy Fujicolor Industrial 100 in a few places online — including Analogue Wonderland, here.
Get more of my photography in your inbox or reader! Click here to subscribe.