It’s hard to know exactly where your bourbon comes from. Sure, the label gives you a brand name and maybe even a distilling company. But only bonded bourbons are required by law to tell the truth about origin on the label. Otherwise, a bourbon’s label can craft any origin story it wants.
For several years my favorite bourbon by far has been Willett’s Pot Still Reserve. Its distinctive bottle is fashioned to look like a pot still.
I leave it to the pros and serious enthusiasts to describe bourbon flavors. One I found on the Web used words like citrus, caramel, pepper, and dry oak to describe this bourbon. All I know is that its deliciously interesting complexity keeps me sipping.
That’s probably why the one photo I have is of an empty bottle. It doesn’t help that this bourbon isn’t always available. When I find some, I buy it — and drink it.
Willett also issues special single-barrel and small-batch bourbons and ryes under their Willett Family Estate label. They’re hard to find and they’re expensive, but they are the most delicious bourbons and ryes I’ve ever enjoyed. I usually find rye to be too spicy and to burn too much. But the most delicious, most interesting whiskey I’ve ever sipped was Willett Family Estate Rye. It was the closest I’ve come to a religious whiskey experience. I will buy any bottle that says Willett on the label.
What I learned only after touring the Willett distillery in March is that until about 2016, all of the amazing Willett whiskeys I’d ever sipped were distilled by rival Heaven Hill Distilleries using Heaven Hill mash bills. From the early 1980s until 2012, Willett distilled no spirits. They merely aged the Heaven Hill-sourced whiskeys in their warehouses.
Nothing against Heaven Hill, which produces some delicious whiskeys. I just didn’t enjoy feeling duped. Maybe it’s unrealistic, but I assume the company on the label distilled, aged, and bottled the brown liquid inside. Not that this sly deception will keep me from enjoying their whiskeys, all now distilled on the Willett premises from Willett mash bills.
Here it is, Willett’s pot still. Notice to the similarity to my photographed bottle.
And their fermenting tanks.
And a couple of their rickhouses, where barrels of whiskey are left to age.
On this March morning this rickhouse was cool and dark.
A fun quirk of the Willett distillery is that three cats roam the grounds to keep mice away. This one is named Noah, I think.
The distillery is in the midst of transforming its campus to offer more amenities to bourbon tourists. They’ll soon have a B&B and a restaurant to offer.
But the rickhouses…they’ll always look like prison barracks. Hardly tourist-tempting.