I first drank bourbon in college: Jim Beam, mixed in plenty of Coke. “Cheap and effective,” one of my roommates said as he poured me my first one. For both reasons, it became my drink of choice.
I tried Jim Beam straight once, just a few sips. Brr. What a rough ride that was on my palate and down my throat, burning all the way. “That’ll put hair on your chest,” as my grandfather used to say. I concluded that bourbon was best used for mixing.
Then one day a buddy brought a bottle of Maker’s Mark to share. He poured a healthy ounce into my cup and bade me sip. I didn’t want it straight, but I also didn’t want to be unkind, so I sipped. I was surprised, and then delighted: this stuff is good!
After I graduated I switched to beer. Imported beers were a big fad then, and I fell right in. So it went for the next 20 years. I wasn’t a big drinker, but when I wanted a drink I ordered a German altbier or an Irish stout.
In my 40s my digestion started playing tricks on me, and I discovered that a gluten-free diet eased my symptoms. Beer was out. But I remembered Maker’s Mark, and so when I wanted a drink that’s what I reached for. It was as good as I remembered.
At some point I heard about the Maker’s Mark Ambassador program. Just for signing up you get a lot of marketing emails. Far more interestingly, you also get annual Christmas gifts (last year it was socks imprinted with Maker’s Mark bottles) and your name (with 29 others) on a freshly sealed barrel that will, in time, become Maker’s Mark. When your barrel matures, you can visit the distillery and buy bottles from it.
My barrel matured last October, so Margaret and I made our way to Kentucky recently to tour the distillery and buy my bottles.
What a beautiful place the Maker’s Mark distillery is! Our tour guide told us that Margie Samuels, wife of original distiller Bill Samuels, saw that bourbon tourism might one day be a thing and made sure the distillery buildings and grounds would create a lovely and engaging experience for the people who would one day come.
The tour itself taught me all about how bourbon is made, something to which I’d given scant thought before. I took two more distillery tours this long weekend and learned that there isn’t much variation among distilleries, except in the type and proportion of grains they use in their recipes, which they call mash bills.
My favorite two stops on our tour was to the warehouse, also called a rickhouse or a rackhouse, where the bourbon is aged; and the tasting. They gave us sips of the moonshine that ages into all Maker’s Mark products, and of each of the bourbons they sell.
People from all walks of life joined us on our tour. Who knew that bourbon could bring together Americans from so many different backgrounds? Perhaps a healthy pour, toasted together, is what this country needs to find unity again.
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