When Meijer (a big-box store chain in several Midwestern states) affixes this sticker to an item, it means they’re not going to carry it anymore.
On the one hand, yay! 12 rolls for the price of four! (I bought all they had left, plus four rolls of Superia X-tra 400 for the price of one.)
On the other, waaaaah! My cheap and easy source of film is no more!