Scenes from the American Sign Museum

Shell
Pentax ME, 50mm f/1.4 SMC Pentax-M
Fujifilm Superia X-tra 400
2017

It is comforting to encounter the roadside architecture and signage of my 1970s childhood, even when it’s in a museum. Shell service stations were even more common then than now, it seems. And in the 1970s, they were service stations where a man came out to fill your tank, clean your windshield, and check your oil. Every location I ever saw would also repair your car when it broke down. Their slogan was, “Service Is Our Business.”

About the photograph: I scanned these negatives myself. I’m doing more of that now, as it cuts costs. I haven’t figured out settings in Silverfast yet that do a truly good job of eliminating scratches and dust spots. I do get weary of manually editing them out. I gave up in this shot. But given its hue and softness, the marks seem okay somehow.

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Photography

single frame: Shell

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