As I’ve been celebrating this blog’s tenth anniversary with posts about blogging, a few of you have asked me how I blog so often.
I haven’t always published six days a week. At first I published sporadically, as little as twice a month. In 2010 I committed to three days a week. In 2014 I bumped up to six days a week.
The benefits have been clear: the more often I publish, the more pageviews I get. That’s because frequent publishing makes your blog look more serious to the search engines. And when you publish regularly and write compelling posts, your readers come to look forward to it. You gain regular readers.
But publishing frequently takes time. At present I give this blog as much as ten hours a week. I’d like to produce the same output in no more than six hours. I recently took a nonfiction writing workshop that gave me some solid techniques that should help me get there. But when I started posting six days a week, it took me far more than ten hours a week to deliver the goods. I’ve figured out how to write more in less time.
Here, then, is how I do it.
Write down ideas as they come. You’ll always find two or three sticky notes on my desk filled with blog post ideas. I write down potential titles, which is usually enough for me to remember what I was thinking. When I sit down to write, I have plenty of ideas ready to go.
Brainstorm ideas. Sometimes I make time to imagine a series of posts I might like to write and just think up (and write down) titles.
Set aside specific regular times to write. I write 30 minutes to an hour (almost) every morning over breakfast. I also set aside at least a couple hours on Saturday morning. Writing regularly is important because it helps keep your pump primed. The more you write, the more you have to say. Make a regular writing schedule that you can stick with.
Freewrite in 15-30 minute time boxes. I’ve only recently started practicing this technique, and it is allowing me to write more posts in less time. I’ve always edited as I go, which slows me down, gets me stuck in the word-choice weeds, and blocks the free flow of thinking about my topic. Perfectionism kills creativity and can lead to writer’s block. I start by writing down my high-level ideas about what I want to say, and then I write about each idea without judging the words I type. I allow myself to move sentences, paragraphs, and sections around for better logical flow, but I do not let myself change or rearrange words. If I’m struggling to write, I make myself keep going for 15 minutes and then stop. If I’m able to freewrite easily, I’ll use all 30 minutes. I generally stop at 30, but if I still have time and I know a whole bunch of things I still want to say, I’ll write until either those words or my time are exhausted.
Let unfinished posts stay unfinished until the next time you write. An unfinished post will frequently keep percolating in the back of your mind until you come back to it. I’m astonished by how often I return to an unfinished post I had been struggling to write to find that I now have plenty of good things to say.
When the words come to you, make time to write them down. Sometimes post ideas and the words that go with them just come to me in a flood. I make every effort to set aside a block of time as soon as I can to write them. I love it when this happens, and when it does I can suddenly find myself with a month of posts queued up.
When the well is dry, choose a photograph you took and like and write a paragraph about it. Sometimes you just can’t think of anything to write about. Write about a photograph to prime your pump. If you’re not a photographer, write about a song or a book or a favorite possession. Tell something about it, or what was happening in your life when you photographed it/first heard it/first read it/first got it, or how it makes you feel now. It hardly matters what you write, just write it and publish it.
Edit separately, lightly. After you’ve written a post, set it aside for a while. I often use a future 15-30 minute time box for editing. And I generally edit lightly. This is a blog, not high literature. But my freewriting lets my personality shine through and I hate to edit that away. I start by making sure I like the way the post is organized; if I don’t, I move things around until I’m happy. Then I tweak the words, sentences, and paragraphs to make them flow better.
This is what works for me. Take what works for you from this and leave the rest. But if you try any of this and it works for you, I’d love it if you’d come back to this post and say so in the comments!