It seems like podcasts and, especially, vlogs (video blogs) are where it’s at. All the cool kids are doing one. Some vloggers and podcasters have become Internet famous!
Will podcasts and vlogs leave traditional blogging in the dust? I worry that I’m out of step that I don’t make my own — and that I don’t follow any.
Well, hardly any. For the right podcast or vlog I will make an exception. I call it the Osgood Exception.
During my 1970s kidhood we listened to the radio over breakfast. We always tuned to the station that played middle-of-the-road music and CBS news on the hour. Being a CBS station, they also carried The Osgood File, a little vignette written and read by Charles Osgood. More than 40 years later, he still does four Osgood Files each weekday for CBS Radio. And he even makes them available on the Internet now as podcasts!
It was the perfect podcast before anybody could even conceive of the idea. Each one is a human interest story, crisply and engagingly written. And best of all, each one is short, clocking in at about 1 minute and 45 seconds.
As a kid, my whole family piped down for the 1 minute and 45 seconds it took to listen to an Osgood File. We could pack it into our busy mornings with no problem.
That’s the Osgood Exception: is it interesting and can I listen to it quickly and easily?
I will always prefer to read a blog post — I can do that anywhere. I’m not going to listen to your podcast or watch your vlog in a waiting room or in the can. I don’t want the sound to fill the room and I won’t carry headphones everywhere.
And how much of a time commitment are you asking of me? The shorter the better. I can skim and scan a blog post, but when I launch a podcast or vlog there isn’t any good way to cut to the good stuff. I have to listen through. So deliver the goods fast and I might stick around.
If it’s too long, it becomes like a television program: something I have to schedule time for. For the little time I have for television, the competition is fierce. Your podcast or vlog is going to have to be stunning to make the cut.
So the list of podcasts and vlogs I’m willing to follow is very short. A model podcast, one I do follow, is called Agile in 3 Minutes. (It’s about software development, which is what I do for a living.) See what the podcaster did there? He tells you right away that you need a bite-sized amount of time to listen to his podcast. I can listen to it quickly while cooking breakfast or while taking a quick work break. And it’s easy to listen to as it uses simple language, spoken clearly. That removed pretty much every barrier to me sampling his work, and now I’m hooked.
There’s a vlog I want to like. It’s by a blogger fairly well known in software-development circles who writes unfailingly interesting blog posts. But on his vlog, the stuff I want to hear is interlaced with cut scenes of him walking or driving through his city and interacting with his family at home. And his videos sometimes go on for as long as 10 minutes. I just want him to cut to the chase, tell me what he has to tell me, and end it already! I’m about to unsubscribe.
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I could probably make my own podcast or vlog. A podcast would be easier: I’d need to buy a good microphone. I happen to own audio-editing software already. While my radio voice is rusty, with a little practice it would be fully sonorous again. And I do know how to write for audio, which is different from writing to be read.
Vlogging is another matter. I could do it quick and dirty with my Canon PowerShot S95 on a tripod. The video would be serviceable and the audio would be tinny and include ambient noise, but at least it would be a way to start. But ultimately I’d want to invest in a good camera and microphone.
I could just write a podcast and film myself reading it. That’s all some vlogs are: a talking head. An especially attractive or animated talking head can be interesting. But I’m a reserved middle-aged man; therefore I fit into neither category. So I’d have to do something else creative to make it more than a talking-head vlog, which would require extensive shoots and editing.
All of this would take time away from blogging. Which is what I really want to do. So if I’m to be left behind by popular podcasters and vloggers, I guess that’s how it has to be.