It was a sugar-sweetened cereal for kids. But the cartoony characters that advertised them connected with young viewers in new way, at least for the early 1970s. My mom was not usually a sucker for TV commercials aimed at kids, but she fell hook, line, and sinker for the Freakies. And so we ate Freakies until they were coming out of our ears. I remember them being “good,” in the way any young child finds pretty much any sugar-sweetened cereal to be good. But more than that, the Freakies had a backstory, narrated by no less than Burgess Meredith.
These were the days of toys being packed inside the boxes of cereals aimed at kids. All kinds of crazy stuff came packed in cereal boxes. I remember one cereal — was it Cap’n Crunch? — giving away reflectors to attach to bicycle spokes. Frosted Mini Wheats gave away trading cards of the Presidents of the United States. I had a complete set of them for years. I didn’t eat all those Mini Wheats; Mom sent a dollar to Kellogg’s and they sent a whole deck. But once again the Freakies were different: they gave away only toys related to the Freakies characters.
I had the plastic Freakie figurines and the Freakie refrigerator magnets, complete sets. The figurines didn’t survive childhood, but the magnets lasted into adulthood. When my wife divorced me, they were on our refrigerator. She kept them.
Snorkeldorf was my favorite Freakie. He’s the one with the long, elephant-like snout. The rest of them were Hamhose, Gargle, Cowmumble, Grumble, and Goody-Goody, led of course by BossMoss.
I wish I still had my Freakies magnets.