The drunk police officer plowed his squad car into two motorcycles stopped at a red light. One rider was killed; two others were injured. A bungled and compromised investigation, continued bad behavior by the officer, and the slow wheels of justice kept this story at the top of the news for three years. At last, the officer was convicted of drunk driving, criminal recklessness, and reckless homicide.
On the day of the verdict, I turned to local television news for the story. I hoped for reporting and analysis that would help me understand the conviction in the context of the investigation and the trial. Instead, the station I chose led with — and heavily promoted — the emotional reaction of one dead rider’s mother as the verdict was read.
Then the newscast cut to an early weather report, and made no more mention of a top local story of this decade.
It’s not like most viewers didn’t know of this story, which was heavily reported over the three years between accident and conviction. But there was so much more to tell that evening: to recount the story’s timeline, to summarize the trial, to connect the dots that led to the guilty verdict, and to share the day’s courtroom drama. The mother’s tears were rightly part of that story. But they were not the story.
To be fair: a good television news program shows the news as much as it tells it. Without action video, all that’s left is talking heads. When I was a boy 40 years ago, local TV news was balding men in gray suits, sitting at a desk, droning on about city-council meetings. Yecch; who wants to watch that? Unless those council members were throwing punches at each other, there was nothing to see.
Also, many stories would benefit from explanation and analysis that television doesn’t have time for. Even if it did, television news is by its nature a short-attention-span theater. People watch the news while living their lives: getting ready for work, sending kids off to school, making dinner.
But even within these realities, an average TV newscast was once a good enough summary of a day’s events. I don’t find that to be true anymore. Instead, I find TV news trying to keep me on the hook by driving strong emotions.
I’m no industry insider, but here’s what I think is going on. Thanks to hundred-channel cable and the Internet, viewers have more choices and any single news outlet has to compete harder than ever for viewers. Younger viewers favor these other choices so overwhelmingly that the TV newscast viewer’s average age has risen sharply away from the younger viewers advertisers want — and the remaining audience that remains. And the large corporations that own most television stations today have shareholders to please and/or enormous debt loads to shoulder, so they cut costs to the bone.
It’s driven TV news to rely increasingly on young, pretty, and presumably inexpensive talent, and to focus on dramatic stories they can tell easily and quickly. Bus crashes, police standoffs, drive-by shootings, train derailments, shackled felons shuffling into jail — these stories create compelling video and generate a dramatic, fast-paced news program.
I live in the 27th largest television market in the United States, which I would think would have a glut of experienced reporters to choose from. But in the last ten years or so, I’ve watched many middle-aged, experienced reporters disappear to be replaced by good-looking youngsters. They can’t possibly have their predecessors’ experience or contacts.
I don’t know whether it’s their thin experience or corporate edict, but their reporting often shuns depth and context in favor of immediacy and drama. A reporter stands live at the scene, even when the story happened eight hours ago and the place is empty and quiet now. She reports what she sees and perhaps what a police spokesman told her. She asks a man on the street for his opinion or gets a teary-eyed victim to emote for the camera, and then tosses back to the anchor. I come away knowing only that the thing happened and someone was upset about it.
And then there are the fear-inducing health and safety stories and the ambush-style “tough questions” that masquerade as investigative journalism. It’s all wrapped in a shiny package of needless, endless swoosh sounds and “Breaking News” banners.
Well, I’m repelled by it all. The 6:00 news used to be appointment television for me. But over the past ten years or so I’ve watched less and less of it. I catch it when I happen to, and when the weather is bad.
I’m not suggesting that local TV news return to 40 years ago with the middle-aged men and the droning. The things I mentioned above are not all inherently a problem. The over-reliance on them is.
So TV news: To win me back, dig deeper into your stories and tell them straight up, without only playing on my emotions. And when a mother cries as her son’s killer is convicted, go ahead and show her tears. Just wrap them in the bigger story that shows those tears’ context.
