Have you lived in a Hello News town?
From 1978 through about 1990, dozens of TV stations in markets as large as Dallas, Texas and as small as Joplin, Missouri used a music package called Hello News to open their news programs. News-theme fans (yes, there really are news-theme fans) generally agree that it is one of the top news themes ever. Here’s how this theme played in Nashville.
Here’s what this theme sounds like without that pesky voiceover.
If you’ve ever lived in a Hello News town, you will probably more readily recognize the promos. They were the height of sap and cheese, but dang did they ever work for the stations that ran them. Here’s one of the first ever Hello promos, sang by composer Frank Gari himself, for Milwaukee.
Florence Warner sang the version of this promo that most people recognize. She had a few records to her name, but I think her voice will always be best known for singing “Makes no difference where I go, you’re the best hometown I know.”
She also sang Hello Maine, Hello Wichita, Hello Houston, Hello Indiana, Hello Utah, Hello Nashville (also with the Nashville Symphony), Hello Calgary, and many more. Celebrities sometimes got into the act, performing versions of Hello Atlanta, Hello Utah, and others. When the campaign went international, local performers stepped in, such as an appropriately Australian-sounding female vocalist singing Hello Melbourne.
I guess it’s better to ask whether it was possible to have avoided living in a Hello News town!
If news themes trip your trigger, read about the Classical Gas news theme from the 1970s.